Crops that save elephants and make It’s Wild! the brand of nutrition 

When COMACO began its journey, so many small-scale farmers were sacrificing their soils to grow tobacco and cotton. Many families even moved into national forests for fertile farmland, threating Zambia’s protected forest and wildlife. Others still, choose a seemingly easier but more perilous life as poachers, with elephants becoming the prized target.

It took time and research for COMACO to figure things out, but today we see a better story unfolding. Farmers have learned that composting and intercropping legumes or growing them in rotation with maize boosts crop yields. In addition,  planting crops in-between rows of nitrogen-fixing trees positively impacts the economics for small-scale farming communities. 

Using this approach, farmers can reduce the majority of the costs associated with expensive chemical inputs. Instead, they use a nitrogen-fixing tree called Gliricidia sepium that helps return soil health and is also a sustainable source of wood-fuel for cooking and heating needs. Today’s conscious consumer is looking for healthier food products, and with the right partners, we can provide market opportunities that reward rural farmers for making the shift sustainable agriculture methods.

One of the key roles we play in this value-chain is processing the pesticide-free crops from small-scale farmers into high-value food products sold under the It’s Wild! brand. We also provide access to commodity markets that pay top prices for crops grown without chemicals. COMACO also helps rural farming communities through their cooperatives to produce certified seeds which they sell at a reduced cost to its members. Community seed-banking also guarantees they can select high-yielding seeds that are GMO-free and bring essential market value to small-scale farmers

Meanwhile, what has happened to all those poachers?  Many have found a better life as COMACO farmers, gaining a sustainable and legal means of income generation plus food security.  Today, COMACO has over 186,000 registered farmers. Among these farmers, 1,653 were once poachers but have now surrendered their guns to learn sustainable farming methods. The added benefit is that they are assured a ready market by COMACO.

Zambia now has a way to turn crops into the answer to stopping elephant poaching!  It may sound far-fetched but speak to any rural farmer and they will tell you that the COMACO model makes conservation pays. No longer are unsustainable practices that destroy their natural resources needed.  It’s not sustainable. Ask the consumers, and more likely than not, they will say that It’s Wild! products are worth the purchase because they’re an organic food brand rooted in conservation and enhances food security for rural communities, number 2 of the SDG goals.